To create a new image on a page click + (W) in the widget bar and select Picture. You can upload an image file, paste a direct URL, or add images from Flickr, Unsplash, or a built-in Bing search. You can also drag and drop any image file on the workspace to create a Picture widget.

Basic editing

Click on the Picture to access widget controls on the right side. You can add a Border, Radius, change the Opacity, or use Crop and actual size (1:1) / half size (1:2) controls, as well as the standard Rotation for simple editing tasks.

To stretch your picture proportionally with the screen, select the Full-Width or Full-height position under Position in your widget controls. 

Alt tags

To add an alt attribute to your image, click the Semantics attribute in your widget settings and enter text in the pop-up window. The attribute will then appear in the source code of your project. 

The alt text describes what is shown in the picture, increasing the accessibility of your project for visitors who are unable to see images for a variety of reasons. It can compensate for a slow internet connection and support visitors with visual impairment who need screen-reading software. It’s also a good practice for SEO: search crawlers index your alt tags, giving you an opportunity to add target keywords to the images too.

How to use alt tags most effectively

1. Be precise. Remember that alt texts exist primarily for visitors who can’t see the actual images: your description should accurately reflect what is shown in the picture. 
2. Keep it short. As long as HTML specifications don’t limit the length of alt tags, it’s better to restrict yourself to 125 characters: a lot of popular screen readers divide text by exactly this amount. At Readymag, alt tags are limited to 100 characters.
3. Avoid words like ‘photo’, ‘image’, etc. Both screen readers and search engine crawlers recognize an image by an alt tag referring to it. There’s no need to add your own designation.
4. Don’t try to stuff with keywords. Alt tags are extremely helpful for SEO, but we always recommend keeping a pleasant user experience the main priority.

Lightbox

If Lightbox is enabled, an image will be expanded to full-screen when clicked on. Set color for the background and adjust transparency for better user experience. 

Image replacement

There are three ways to replace an image:

1. Click on the Picture icon in the Picture widget control and choose a file.

2. Drag and drop a new image directly on to the Picture icon in the Picture widget control.

3. Drag and drop a new image over the old one.

Image optimization

When uploading an image, Editor automatically compresses it to the actual size of the widget and preserves a higher resolution version for Retina-like displays. This way the published project loads faster for most visitors, while anyone with a Retina Display or similar screen with high PPI density views a larger image within the same Picture widget.