Optimizely offers a Web Experimentation tool that can be used for robust A/B testing—so you can test variations of your webpage (e.g., the color of a button or different image), gather insights, and compare to decide which version does a better job of engaging your audience.
You can connect Optimizely to your project by inserting the associated code directly into the <HEAD> section of the code editor. To find out more about where to get this code, you can follow their official quickstart guide here.
To add the code visit your Readymag project settings, open the Code tab, choose the Code Editor and paste the code into the <HEAD> section. Press “Save&Close” to apply changes and republish your project.
Now you can set up your site variations, known as experiments, over at Optimizely. Follow their implementation steps to learn more about creating your own experiments.